The Paris 2024 Olympics mark a historic milestone in gender equality, yet the voices of female athletes have too often been overlooked. To honor their legacy, Alibaba and the IOC used AI to restore and colorize historic Olympic moments, reigniting the emotion and power of their struggles and triumphs. Greatness of HER, an AI-enhanced 8-minute film, brought past trailblazers to life with breathtaking clarity. Premiered at Paris' Hotel Mona Bismarck, the event transformed the venue into a living art gallery, immersing guests in the resilience, passion, and impact of women in sports. More than a tribute, it was a bold statement—using technology to illuminate stories that deserve to be seen, heard, and celebrated.
TO THE GREATNESS OF HER
PARIS 2024 MARKS THE FIRST OLYMPICS TO ACHIEVE GENDER PARITY
